Clarity-as-a-Service™

for tech teams.

We turn product complexity into clarity and growth — through positioning, GTM, design systems, and content strategy.

No clarity — no growth
44%
messaging doesn’t meet audience needs
37%
say inconsistent messages confuse buyers
53%
B2B teams lack a documented content strategy
42%
content fails due to unclear goals
Sources: Forrester 2023, CMI 2024
Services
Positioning & Messaging

Market & audience analysis
ICP segmentation
Value proposition
Messaging framework
Tone of voice
Brand narrative & elevator pitch

Go-To-Market Strategy

GTM roadmap
Funnel & channel mapping
ICP-to-channel alignment
Messaging variants for channels
Growth hypotheses
Test plan: formats, cadence, KPIs

Design System

Brand core
Visual direction & tone-of-design
UI guidelines for product teams
Branded slide system for communication

Content Strategy

Funnel-based content architecture
Message-to-channel matrix
Editorial rhythm & cadence
Sample topics
Content system

Implementation

GTM rollout & channel execution
Content briefs, cadence, topics
Messaging updates across assets
Creative direction (copy, visuals, video)
Syncs with founders & teams
Weekly/biweekly delivery cycles

Clients

We work with ambitious tech teams — from first traction to scale:
‍
B2B to B2C
SaaS to eComm
Crypto to Bread

01
Leading AdTech platform / EU

Positioning & Design system

02
eComm DTC startup / UK

Positioning & GTM strategy

03
Web3 wallet / Germany

Positioning

Founder

Konstantin Tokarev

15+ years in strategy, storytelling, and go-to-market.
Multi-award-winning marketer, former agency and startup co-founder.
Now focused on one thing: turning product complexity into clarity — and growth.

Contact

Ready to discuss your challenge?